Integrity
Integrity is the foundation upon which many other qualities are built, such as respect, dignity, and trust. If the foundation of integrity is weak or fundamentally flawed, then being a person of influence “a leader” becomes impossible.
Ethical principles are not flexible, a little white lie is still a lie.
When times get tough, it becomes harder to act with integrity, not easier. Character isn’t created in a crisis; it only comes to light.