Integrity
Integrity is not only important to your business, its crucial to you becoming an influence. It’s crucial to maintain in little things “A LITTLE LIE IS STILL A WHITE LIE: THEFT IS THEFT WEATHER ITS N1000 OR N1 MILLION”.
Anytime you break a moral principle, you create a small crack in the foundation of your integrity and when times get tough, it becomes harder to act with integrity.